Portfolio

Here are some of the projects I have worked on!

Trias Autos Solutions

Valuejet

ROADRAIDER

Jerseygramm

As a digital marketing manager for JerseyGram e-commerce, my role was to oversee the company’s online marketing efforts and ensure that they effectively reached our target audience and drove sales.

I began by analyzing JerseyGram’s existing digital marketing strategies and identifying areas for improvement. I researched new trends and best practices in the industry. I developed a comprehensive digital marketing plan incorporating various tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and influencer outreach.

To implement this plan, I worked closely with the marketing team and external partners, such as graphic designers and copywriters, to create engaging and visually appealing marketing materials. I also managed the company’s social media accounts, creating and scheduling content to increase engagement and drive traffic to our website.

In addition, I regularly monitored and analyzed our website and social media analytics to track our performance and adjust our strategies accordingly. I also managed the company’s email marketing campaigns, crafting personalized and targeted messages to our subscribers to encourage repeat purchases.

Trustycart

Product Role

As a product manager for TrustyCart, my main responsibility was to oversee the development of our e-commerce platform and ensure that it met the needs of our customers while aligning with our business goals.

I began by conducting extensive market research to identify trends and customer pain points, as well as opportunities for growth. Based on this research, I worked with the development team to create a roadmap for the platform that included new features and improvements to existing ones.

Throughout the development process, I worked closely with the development team, providing feedback on their progress and ensuring that the product was being developed according to our specifications. I also collaborated with other teams, such as marketing and sales, to ensure that the product was being positioned and promoted effectively.

Once the product was launched, I continued to monitor its performance, collecting feedback from customers and using that feedback to inform future development. I also worked with the development team to identify and resolve any issues that arose.

Product Role

TrustyCart is a secure social media e-commerce platform that aims to address fraudulent activity by combining

• Fraud detection
• User reviews
• Vendor storefronts
• Machine learning capabilities
• User-friendly experience
• The platforms feature prioritize addressing pressing issues related to fraud and lack of trust on social media e-commerce platforms while providing a seamless and enjoyable user experience

As a product manager for TrustyCart, I developed a product strategy that aimed to address the pain points of our customers and align with our business goals. Here’s how I approached the process from customer analysis to launch:

Customer Analysis:

I conducted extensive market research to understand our target customers and their needs. I analyzed their behavior, preferences, and pain points to identify opportunities for improvement.

Define the product vision:

Based on the customer analysis, I developed a clear product vision that aligned with our business goals. This vision served as a roadmap for the development of the product.

Create a product roadmap:

I worked with the development team to create a product roadmap that included new features and improvements to existing ones. The roadmap was aligned with the product vision and was designed to meet the needs of our customers.

Define the MVP:

Based on the product roadmap, I defined the minimum viable product (MVP) that would be launched to the market. The MVP included the essential features that would meet the basic needs of our customers.

Develop the product:

I worked closely with the development team to ensure that the product was being developed according to our specifications. We used an agile development process to iterate quickly and make improvements based on customer feedback.

Test the product:

We conducted extensive testing of the product to ensure that it met the needs of our customers and was bug-free.

Launch the product:

Once we were satisfied with the product, we launched it to the market. We used a marketing strategy that included social media advertising, email marketing, and influencer marketing to create buzz around the product.

Monitor performance:

After the launch, I monitored the performance of the product and collected feedback from customers. I used this feedback to inform future development and improvements.

Overall, this product strategy allowed us to launch a product that met the needs of our customers and was aligned with our business goals

Key takeaway

it’s essential to continuously monitor the performance of the product and collect feedback from customers. This feedback is vital in informing future development and improvements. As a product manager, it’s important to stay flexible and willing to iterate based on customer feedback to ensure that the product continues to meet their needs and expectations